Home › Publications

Reference Database

Found 1 results

Sort by: Author Title Type [ Year (Desc)]
Filters: Author is Robson, KE  [Clear All Filters]
2014
Pitt LF, Robson KE, Plangger KA, Kietzmann J, McCarthy I.  2014.  Understanding Gamification of Consumer Experiences. Advances in Consumer Research . 42:352-356.