Understanding Gamification of Consumer Experiences
Title | Understanding Gamification of Consumer Experiences |
Publication Type | Journal Article |
Authors | Pitt LF, Robson KE, Plangger KA, Kietzmann J, McCarthy I |
Title | Understanding Gamification of Consumer Experiences |
Publication Type | Journal Article |
Authors | Pitt LF, Robson KE, Plangger KA, Kietzmann J, McCarthy I |