Understanding Gamification of Consumer Experiences
| Title | Understanding Gamification of Consumer Experiences |
| Publication Type | Journal Article |
| Authors | Pitt LF, Robson KE, Plangger KA, Kietzmann J, McCarthy I |
| Title | Understanding Gamification of Consumer Experiences |
| Publication Type | Journal Article |
| Authors | Pitt LF, Robson KE, Plangger KA, Kietzmann J, McCarthy I |
