Understanding Gamification of Consumer Experiences
| Title | Understanding Gamification of Consumer Experiences |
| Publication Type | Journal Article |
| Year of Publication | 2014 |
| Authors | Pitt LF, Robson KE, Plangger KA, Kietzmann J, McCarthy I |
| Journal | Advances in Consumer Research |
| Volume | 42 |
| Pagination | 352-356 |