Reference Database

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Pitt LF, Robson KE, Plangger KA, Kietzmann J, McCarthy I.  2014.  Understanding Gamification of Consumer Experiences. Advances in Consumer Research . 42:352-356.
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Kaplan HS, Robson AJ.  2009.  We age because we grow. Proceedings of the Royal Society Series B: Biological Sciences. 276(1663):1837-1844.