How to Work a Crowd: Developing Crowd Capital through Crowdsourcing.

TitleHow to Work a Crowd: Developing Crowd Capital through Crowdsourcing.
Publication TypeJournal Article
Year of Publication2015
AuthorsPrpic J, Shukla P, Kietzmann JH, McCarthy IP
JournalBusiness Horizons
Volume58
Issue1
Pagination77-85