Reference Database

Found 1 results

Sort by: Author Title [ Type  (Desc)] Year
Filters: Author is Plangger, KA  [Clear All Filters]
Journal Article
Pitt LF, Robson KE, Plangger KA, Kietzmann J, McCarthy I.  2014.  Understanding Gamification of Consumer Experiences. Advances in Consumer Research . 42:352-356.